“Brasil World Tour”, touring circus or coherent sports activities technique?

The query makes Clément Calvez, Le Havre’s director of improvement, smile. Additionally, it should be the thousandth time it has been requested for the reason that announcement of Brazil’s arrival on Friday for a pleasant with Ghana on the Océane Stadium. “It is humorous, everybody appears very shocked that Le Havre can host Brazil,” he factors out as we attempt to learn the way the journey ended. We’ve to confess, we would not have naturally related the port metropolis of Normandy with samba, not since Adriano’s false arrival. However this isn’t actually the article of our method. It’s moderately a matter of understanding how the “Brazil World Tour” works, a real trademark of the group of the Seleçao’s friendlies around the globe.

60 friendlies on six continents since 2012

Its origin isn’t a thriller. In 2012, the Brazilian Federation (CBF) entrusted the administration of all unofficial matches to the corporate Pitch Worldwide, till the top of this yr 2022. Nothing extraordinary on this, nationwide groups in addition to golf equipment are quite a few to make use of this kind of service. However the London-based advertising and marketing company pushed the idea onerous anyway, taking management of all of the extras, together with business, broadcast and sponsorship rights. A pleasant contact once we’re speaking about essentially the most well-known and profitable soccer staff on the earth.

For the reason that signing of the contract, Brazil has performed 60 friendlies, on all continents. Neymar and his band have thus carried out in Austria, Turkey, the US, Australia, China, Japan, Saudi Arabia, England, South Korea, Singapore… and once in a while, generally even in Brazil. All skillfully orchestrated, financed by main manufacturers resembling Gillette then Chevrolet and documented on social media because of a devoted Instagram account. Every match would convey a median of round $3 million (€2.70 million) gross to the CBF and its accomplice company, in keeping with an knowledgeable estimate offered by Group in 2019. Determine not confirmed by Pitch Worldwide, which didn’t reply to our requests.

After all, the very fact of enjoying extra typically in Europe than anyplace else corresponds to a sure logic. The overwhelming majority of Brazilian internationals prepare on the Outdated Continent and due to this fact save lengthy journeys backwards and forwards to South America. Within the nation, this state of affairs has drained the supporters. “Individuals right here began jokingly saying that Emirates Stadium [le stade d’Arsenal] it was the brand new Maracana, Brazilian journalist Luis Augusto Monaco tells us. At first the followers had been a bit upset, however as we speak they acquired used to it. In actual fact, folks now not have a lot ardour for the nationwide staff. »

If Brazilians at all times watch the massive competitions, the Copa America and the World Cup, it has been some time since they stopped being thinking about pleasant matches. “The TV viewers is much beneath what it was once,” continues our Brazilian colleague, primarily based in Sao Paulo. The matches are within the morning or within the afternoon, individuals are not at dwelling. It bothers them, even when a participant is chosen from their staff, as a result of the championship doesn’t cease at Fifa conferences and it’s a must to play matches with out the most effective gamers. Till the Nineties, having a participant within the nationwide staff was a matter of satisfaction. Right this moment, it is extra disturbing than the rest. »

Enterprise in retreat

Nevertheless, Brazil’s excursions can’t be lowered to a giant touring circus, as one may generally think about, the place the workers would haven’t any say within the business inclinations of a grasping advertising and marketing company. The arrival of the Seleçao in Le Havre is an instance of this. Brazil was initially scheduled to face Argentina on Thursday in a rematch of World Cup qualifying. The 2 nations already having their ticket, agreed with FIFA on a definitive cancellation, which was made official on August 16. It was due to this fact launched as soon as and an opponent and a stadium needed to be discovered urgently, not too removed from Paris, the place a pleasant match towards Tunisia was already scheduled for the next Tuesday. Pitch Worldwide, guided by the French company Evolv Sports activities, has set its sights on the Océane stadium. Pierre Inquel, FIFA match agent and head of Evolv Sports activities, observes:

Le Havre was not the one possibility. If the precedence had been enterprise, they might have chosen one other opponent, with an even bigger group in France, and an even bigger stadium. Do not imagine it, the coach has extra energy than anybody within the Federation to impose his selections. »

Verify with Hack. “A Brazilian delegation, with the coach and the final supervisor, came around our amenities, our coaching middle, our stadium. The subsequent day, issues had been validated, explains Clément Calvez. What made the choice was actually the standard of the buildings and the land. With two months to go earlier than the World Cup in Qatar, this camp is of essential significance for Tite to excellent his remaining changes. The precedence was to work on good phrases with a membership agreeing to lease the altering rooms and work rooms of its first staff. It isn’t such a straightforward process, though when your identify is Brazil, the doorways at all times open a little bit simpler.

One other good level raised by the chief from Le Havre, the listening proven by the Federation and its company concerning the value of seats. In response to the deal, they pay Hac a sum (“that will not upset the membership’s economic system”, he states with out elaborating) for his or her companies, and are remunerated with field workplace receipts. Nevertheless, they did not arrive with their large clogs imposing seats at a minimal of 100 euros within the “you are good, however we’re Brazil and we’re bringing some pleasure to the inferior Norman folks” means. Le Hac suggested a variety between €15 and €45 and it was adopted, no dialogue.

“They’re very fairly priced. Their purpose was actually for the whole lot to go effectively, for everybody to be glad, to cowl their very own bills, in fact, however for the stadium to be full and to have an awesome occasion, assures Clément Calvez. It is a crucial matter for them. After all the tickets bought out inside hours. The 25,000 seats on the Océane stadium, just like the 48,000 on the Parc des Princes, will likely be occupied.

CBF and Pitch Worldwide thus attempt to mix the most effective business pursuits and sporting imperatives. “They choose, relying on the interval of the season and the competitions for which they’ve to arrange,” explains Pierre Inquel, who has handled the Brazilians a number of instances. In brief, the inexperienced mild for excursions within the Center East or Asia in a gradual interval to fill the coffers, however no extra laughing a yr earlier than a World Cup (besides in 2013, after they solely had a lot to do as a result of they had been exempt from host nation {qualifications}). ).

Adversity drawback?

The British company would thus have helped restore order to the Harlem Globetrotters after the rogue period of ISE, a shell firm primarily based within the Cayman Islands with which former CBF large boss Ricardo Teixeira had completed enterprise. A survey revealed in 2015 by the newspaper State had revealed the signing of a secret settlement that offers the hand of sponsors on the listing of gamers referred to as up for choice. Teixeira, caught up in varied corruption scandals, was pressured to depart his publish in early 2012 after 22 years in energy.

Coach on the time of the signing of the brand new partnership, Luiz Felipe Scolari insisted that the workers retain some weight in decision-making exactly to make sure a coherent calendar and high quality opposition, as defined in a paper. Telegraph relationship again to 2013. If the primary level appears achieved, the second is extra difficult to fulfill, particularly since UEFA launched its Nations League.

“As European groups are taken each time, Brazil discover themselves with few alternatives for very high-level matches, notes Carlos Mansur, a colleague from the sports activities each day. globe. There’s a lack of selection within the warm-up matches, and that is of nice concern to the Seleçao’s technical workers. Who will certainly have observed that for the reason that final world title in 2002, Brazil has at all times been knocked out by a European staff. If the state of affairs is repeated in Qatar, Pitch Worldwide will definitely want to make sure that these adjustments will hopefully make the model final.

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